Will Rihanna dethrone the Kardashians to become the new queen of cosmetics?

Cody Schultz

With their Kylie Cosmetics and KKW Beauty lines, the Kardashians have long been the queens of cosmetics but are they about to be dethroned by Rihanna?

From the moment Kylie Jenner and Kim Kardashian launched their respective cosmetics companies Kylie Cosmetics and KKW Beauty, the sisters quickly helped to make the Kardashians the unofficial queens of the cosmetics industry.

Thanks to the loyalty of their millions of followers worldwide and the high quality of their products, both Kylie Cosmetics and KKW Beauty both quickly established themselves as multimillion dollar corporations and have become known as two of the biggest power players in the world of cosmetics. However, the Kardashians may soon be dethroned by another global superstar who recently launched cosmetics company is quickly rising through the ranks.

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As reported by fashion and beauty site WWD, Rihanna’s Fenty Beauty is currently on track to beat out the revenues of both Kylie Cosmetics and KKW Beauty- despite having only just launched in September 2017!

Since its debut last fall, Rihanna’s Fenty Beauty line – which is sold exclusively through Sephora – has raced past the sales of Kat Von D’s cosmetics line and is on pace to finish ahead of the Kylie and Kym’s respective cosmetics companies this year.

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While the global popularity of Rihanna is likely one of the many reasons for the brand’s success, it has been found that the line’s products have won over customers who spend the most on beauty products annually. As WWD notes, Fenty Beauty customers have been found to spend an average of $471 per year on makeup which is 69% more than the average KKW Beauty customers spend (a reported $278 annually) and a staggering 160% more than the $181 average spent by Kylie Cosmetics shoppers.

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While Kim and Kylie have each been a bit preoccupied in recent months with Kim welcoming her third child and Kylie rumored to be expecting her first, the Kardashians have never been ones to go down without a fight.

With many more months in the year ahead, there is still plenty of time for Kim and Kylie to drum up sales via the launch of new products and campaigns. No matter what the year holds, though, we fully expect the Kardashians to do everything in their power to retain their rightful place at the top of the cosmetics empire!

Cody Schultz

Cody Schultz is the Director of Entertainment and Lifestyle at FanSided, where he leads editorial strategy across more than 30 entertainment and lifestyle websites. A trusted voice in the entertainment space with over a decade of experience, Cody has been part of the FanSided team since 2014, covering television and movies across major brands such as GeekSided, One Chicago Center, Bam Smack Pow, and Show Snob. His work spans celebrity interviews, deep-dive features, and event coverage, including reporting from some of the biggest industry events such as San Diego Comic-Con, New York Comic Con, D23 Expo, and the Golden Globe Awards. Cody has interviewed stars like Chris Evans, Brie Larson, Colin Farrell, Jennifer Coolidge, and the cast of Outer Banks, bringing fans closer to the stories and creators they love. When he’s not writing or crafting editorial strategies, Cody is likely watching the latest hit series, geeking out about all things Marvel, or hanging out with his two Corgis, Buck and Banx.