Kim Kardashian debuts new KKW Beauty lip glosses and shimmers just in time for the holidays
Who knew that Kim Kardashian would quickly turn KKW Beauty into a hugely successful business?
Much like Kylie Jenner’s Kylie Cosmetics, Kim Kardashian has been able to turn KKW Beauty into an empire. She started out with contour kits and after KUWTK fans and seemingly everyone else went nuts for them, she expanded and added a line of nude liquid lipsticks.
Now Kim is making her makeup empire even bigger with a new holiday release. Kim has been teasing new lip glosses for several weeks. She’s even posted pictures of her own glittery pout and now we know exactly why.
The latest addition to KKW Beauty will be a collection of lip glosses and loose powder shimmers to compliment them. It turns out that we’ve all seen these products already. According to People, Kim admitted that she’s been beta testing her own products since New York Fashion Week and just didn’t tell anyone.
“You have no idea — I started wearing it at New York Fashion Week,” the KUWTK star told PeopleStyle. “I posted this photo at the Alexander Wang show on my Instagram and I never had more people ask what lipstick it is in that photo. It was the most satisfying feeling when friends, makeup artists, everyone was like, ‘What is this lip liner?’”
The first official look comes from Huda Kattan, who received a kit from KKW Beauty before anyone else. She posted a picture of the set on Instagram and it is admittedly stunning.
https://www.instagram.com/p/Bb9vUAFHIkv/?taken-by=hudabeauty
It’s still not clear when Kim’s new lip gloss collection will be released but it should be soon. What products would you like to see next on KKW Beauty?