KKW Beauty launches new eyeshadows for Kim’s birthday


KKW Beauty is set to launch their new Flashing Lights collection on October 19 in celebration of Kim’s birthday later this month. The latest collection of eye products boosts a jewel-toned color themed and the brand’s very first single shadows.

Mark your calendars for the latest KKW Beauty drop! On Monday, Kim Kardashian IG teased her new Flashing Lights KKW Beauty collection. Inspired by the beauty mogul’s  birthday later this month, Flashing Lights is collection of jewel toned eye products that embody this fall’s bold new glam trends.

The Flashing Lights Collection is composed of 14  products, seven loose pigment colors and seven never-before seen pressed single pan eyeshadows. As the KKW Beauty product family continues to grow, it looks like Kim may be taking some beauty cues from Kylie who launched her own collection of single shadows in September. If KKW’s new single pan shadow formula is anything like her eyeshadow palettes than we can expect nothing short of rich and buttery goodness!

Flashing Light’s loose pigments and eyeshadow come in seven corresponding jewel tone color duos and are created to mix-and-match. The shade range is set to fall’s hottest new color scheme with bold hues, of garnet, yellow gold, royal blue, pink, emerald, silver, and a stunning purple shade named “Extra,” (which let’s be real is going to be the star). Each product features light reflecting pearls that give each shade an extra dimensional color shift.

If the name Flashing Lights sounds a bit familiar, it totally is! The collection takes its namesake from Kanye’s 2007 hit song, and can be heard in background in all of Kim’s swatch party Instagram videos.

Fans can preview the collection and window shop bundle deals on the KKW Beauty site before the collection launches on Friday October 19.  If you’re still getting amped up make sure to check out the brand’s Instagram page where they’re posting a number of killer eye makeup tutorials. After this  launch, we can’t wait to see what new product Kim as up her sleeve next! I’ll still be keeping my fingers crossed for a KKW foundation.

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Beauty addicts are you totally lusting over this collection? Comment below and let us know which Flashing Lights product you’re trying to get your hands on!