5. Kendall Jenner files for beauty brand trademark
At the beginning of May, Kendall Jenner took the first step in following in her family’s footsteps. The model and reality star filed a trademark for a beauty brand using her name.
While Jenner is no stranger to the world of beauty (duh) as a model, that is not the only thing that seems to have propelled the model forward. Her trademark application came on the heels of offering dental care products and even working with Proactiv on a campaign. Unsurprisingly, it seems like beauty is in her blood.
As Allure reported at the time, the trademark is on the names Kendall Jenner and Kendall, and cover a wide range of products. This includes fragrances, hair care, skin care, and makeup. And according to the paperwork filed, the goal is to make space for the reality star to potentially offer all of the following products under her own name: “eau de parfum, hair-care preparations, bath and shower gels, body creams, skin cleansers, beauty masks, deodorant, lip gloss, nail polish, nail-care preparations.”
Considering the rest of the Kardashian family has already proven their ability to be successful in the world of beauty, it makes sense that Kendall Jenner would want to try her hand at having her own beauty line. While Jenner has proven that she can be successful on her own, that doesn’t mean taking inspiration from her family is not the right move.
We can’t wait to see what the reality star is able to come up with under her own name. After all, as someone who has walked runways and been a part of the fashion world for quite some time now, she has a lot to offer when it comes to the world of beauty.