Kim Kardashian to donate percentage of KKW Fragrance profits to charity

To support families affected by COVID-19, Kim Kardashian has announced plans to donate a portion of KKW Fragrance profits to charity for a limited time.

From the beginning, Kim has been a strong advocate for social distancing, imploring her millions of followers to take care during this difficult time. In addition to advocating for social distancing in an effort to flatten the curve, Kim has used her platform to help those affected by COVID-19 financially as well.

As March came to a close, Kim donated $1 million through her shapewear brand SKIMS to help mothers and children during this time of need. At the time, Kim also announced that a portion of the company’s restock on March 30 would be donated to Baby2Baby’s COVID-19 Emergency Response Program.

Now Kim is stepping up to the plate once again with a new plan for helping those in need, this time through her beauty brand KKW Fragrance.

Kim Kardashian’s KKW Fragrance to donate 20% of profits to charity

As part of Kim Kardashian’s efforts to support families and children affected by the COVID-19 crisis, Kim has announced plans to donate a portion of KKW Fragrance profits to Blessings in a Backpack, a “National org. that’s feeding kids while schools are closed due to COVID-19.”

From April 15 to May 15, KKW Fragrance will donate 20 percent of all sales to Blessings in a Backpack in an effort to continue to give back to those in need. The announcement is simply the latest way Kim and the Kardashian family have aimed to use their platform to help raise funds for those hit hardest by the COVID-19 crisis.

Kim Kardashian and Kris Jenner team up for new KKW Fragrance

In addition to announcing plans to donate a portion of all KKW Fragrance profits to Blessing in a Backpack, Kim Kardashian also broke some exciting news about a new KKW Fragrance collaboration with mom Kris Jenner.

As first revealed by Kim via Twitter, Kim Kardashian and Kris Jenner are teaming up with the launch of KKW x KRIS. The collaboration marks the first time the mother and daughter duo have teamed up for a KKW Fragrance collection.

Kim describes the fragrance as a “woody, white floral fragrance with the freshness of freesia, creamy white gardenia, and tuberose at the heart.” Fans were also gifted with their first look at the fragrance’s bottle which features a mother-daughter within the center of the bottle, because what better way to mark the duo’s debut collaboration than with a sweet nod to their relationship.

Will you be shopping KKW Fragrance during the promotional window of April 15 – May 15? Thoughts on Kim Kardashian’s latest efforts to help those in need through her various companies?