Kris Jenner is finally attempting to trademark her most iconic phrase

Kris Jenner trademarking KUWTK catchphrase “You’re doing amazing sweetie”

Kris Jenner is finally attempting to trademark her most iconic Keeping Up with the Kardashians phrase of all-time and we’re honestly surprised it’s taken so long!

According to a new report from Page Six, our favorite momager has formally filed to trademark her iconic catchphrase, “You’re doing amazing sweetie.”

First, can we all take a moment to address how incredibly shocking it is that Kris waited 13(!) years before finally making it her goal to trademark the signature phrase? Given how incredible Kris is with marketing her family, it’s surprising to hear she waited so long to trademark what is arguably one of KUWTK‘s most recognizable catchphrases.

So just what has prompted Kris Jenner to finally submit a formal trademark?

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While it’s unclear what finally made Kris decide to submit a trademark for the phrase, it seems she might have big plans for ways to brand it on a wide variety of products. Among the many products which would be covered under the trademark are an assortment of apparel items, accessories, baby carriers, calendars, cosmetics, greeting cards, hairbrushes, home decor and journals.

We can already picture the incredible designs Kris and her team might be able to come up with and release, but Kris definitely has our full attention and we can’t wait to see what she might have planned!

Are you shocked to learn that Kris Jenner didn’t have a trademark on her iconic catchphrase “You’re doing amazing sweetie” already? Should Kris follow through with her plans in using the phrase on merchandise such as that previously mentioned, what item(s) would you most likely purchase?