The Kardashians have built quite the empire on social media; however, it seems Twitter and Instagram are responsible for the Keeping Up with the Kardashians ending
Since the Kardashians announced plans to end Keeping Up with the Kardashians there has been a lot of speculation about the reason why the show is set to come to an end.
From Kanye and Kim’s relationship drama, rumors of Kris Jenner demanding a heftier paycheck to keep the show going and reports that it ultimately came down to declining ratings, it turns out there is an unexpected culprit for KUWTK‘s cancellation: social media!
Why is Keeping Up with the Kardashians ending: Is social media to blame?
Although we’re sure there were likely many factors that ultimately went into the decision to bring KUWTK to an end it seems the empire Kim Kardashian and company have developed on Instagram, Twitter and other social media platforms was the final nail in the coffin.
Part of the allure of KUWTK during its early seasons was the exposure it provided the family to build their names, promote their businesses, and plug products. As TMZ notes, over the years, the family has found they get much more out of social media nowadays than they do via KUWTK.
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Through Instagram and Twitter, the Kardashians have created massive followings with more than 700 million followers combined making their social reach far greater than what KUWTK is now able to provide. This makes it easy for them to promote their brands and passion projects and connect with fans, while directly controlling the narrative.
So while we can love being able to keep up with the Kardashians on Instagram and Twitter, it seems social media is responsible for killing the series that made the Kardashians household names.
Are you surprised to hear social media might have been the downfall to Keeping Up with the Kardashians?