Kendall Jenner officially announces her tequila brand 818

Surprise! It looks like the rumors about Kendall Jenner‘s latest business venture are true. Officially, she’s sharing what she’s been working on with the world, reports TMZ.

As many have speculated for months, the 25-year-old reality starlet has been working on something in the shadows, totally separate from her famous family. Although, we’re sure some family members likely helped with some of the taste tests, including Kylie Jenner.

On Instagram, Kendall announced the launch of her very own tequila brand, even though it’s actually been on the market for a hot minute. And it’s apparently one really worth trying out. That is, for those able to get their hands on a bottle. The buzzed-about Tequila’s name is “818,” an obvious homage to the Calabasas area code. Reportedly, not having her famous name blatantly attached to the budding brand was a key part of Kendall’s now very successful plan.

Kendall Jenner’s tequila brand 818

On the announcement post, Kendall wrote, “After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING ..3.5 years later i think we’ve done it!”

Check out the full post below detailing Kendall Jenner’s tequila brand journey.

While Kendall has definitely surprised everyone by being the brains behind the 818 tequila, those who’ve been watching the model’s activity closely claim they saw her tequila launch coming from many miles away. So kudos to those eagle-eyed fans!

As TMZ notes, Kendall Jenner has entered 818 in a boatload of tequila competitions as of late and has even won many blind taste tests. And yet, her tequila somehow continued flying slightly under the radar. Until now. The buzz for Kendall’s tasty tequila continues to swell and for the first time, fans will be able to get a hands on their very own bottle, assuming they know where to find the reportedly elusive line.

Cheers, Kendall!