Kendall Jenner seems to be having some misfortune surrounding her newly launched alcohol brand 818 Tequila. Just last week, the Keeping Up With the Kardashians star was in hot water as she was accused of culturally appropriating Mexican culture in the latest ad for her brand.
Many were offended that Jenner was profiting off of a culture that isn’t hers and sent a lot of upset comments her way, urging people to shop for tequila elsewhere. Unfortunately, it looks like the backlash isn’t finished as of yet as another tequila company is accusing Kendall Jenner of stealing their flow.
Tequila company accuses Kendall Jenner of copying their brand
According to Screen Rant, the Texas company Tequila 512 has come forward with a claim that Jenner isn’t so original with her recent brand as there are some hard-to-miss similarities between the two. Tequila 512 took to their Instagram to call attention to uncanny resemblance. (Tequila 512’s side-by-side post has an age requirement to view it, but you can find it in a screenshot here.)
The Texas company stated that 818 Tequila copied the aesthetic of their brand, with the yellow-colored label, the names of the different tequilas (Tequila Blanco, Anejo, and Reposado), and even the idea to name the drink after an area code.
However, what was most upsetting to the company was the fact that Kendall Jenner distilled her drink at the same factory that Tequila 512 does, but doubled the price for hers. The brand stated:
"[…] It’s made at the same distillery in Tequila Mexico as ours. Their [818 Tequila] batches are being distilled twice. Ours three times. Yet she is charging twice as much per bottle."
The Texas tequila brand is still accusing Jenner of copying, posting more claims on their Instagram Story. They don’t seem to be backing down anytime soon or, at least, until the American model issues an apology, but it is possible that they’ll never receive one.
Kendall Jenner doesn’t seem bothered by the comments if she’s seen them as she recently threw a party for the launch of her brand and hasn’t yet taken down the advertisements from 818 Tequila’s Instagram. Perhaps, she’s drafting up an apology right now?
Jenner has yet to make a public statement surrounding both the allegations of cultural appropriation and the copy-cat rumors, but once (or if) she does, we’ll be sure to let you know.