Kourtney Kardashian goes viral with unedited cheeky bikini run

Kourtney Kardashian is getting called an “unedited queen” as a cheeky thong bikini snap of her goes viral. The 42-year-old reality star and entrepreneur last week featured on her Poosh lifestyle brand’s Instagram, with the 2019-founded company using Kourtney’s peachy shot to alert fans to an “instant butt lift” blog post.

The photo, which comes in the wake of sister Khloe Kardashian’s “leaked” and unedited bikini storm this year, is now being deemed refreshing and exactly what Instagram needs.

Kourtney Kardashian, ‘the most interesting to look at’

See the photo below. Also left as a comment was: “She’s the most interesting to look at.” Kourtney had, famously, been called the “least interesting to look at” by sister Kim Kardashian during an aired and high-profile 2018 cat-fight on the family’s Keeping Up With the Kardashians series.

The sun-drenched snap showed mom of three Kourtney running down a garden path and framed by greenery. Kourtney was back to the camera and showing off one pert backside while in a tiny string bikini, also wearing red kitten heels with snaking fabrics up her calves. Long flowing hair and a red bucket hat completed the eye-popping look, with Poosh writing:

"“Talk about an instant butt lift. We tapped Kourt’s trainer @jesseohara for her top at-home pilates moves for a rounder rear. Link in bio for her tips.”"

“Unedited, omg I love her,” one fan wrote, with over 900 others agreeing. “Thanks…no filters,” another wrote, with a third saying they loved that the “little dimples were kept! It’s so natural and so beautiful.”

Kourtney, this year making headlines for her romance with Blink-182 drummer Travis Barker and the news that she’s 95% vegan, is known for keeping it real – this as her famous family regularly sparks Photoshop allegations. Kourtney was herself the victim of such allegations back in 2019, when a Poosh promo shot showed her lying in a bathtub of bubbles and seemingly not convincing fans that the photo was untouched. See more photos below.

Pooshing the boundaries

Kourtney’s lifestyle brand, which boasts 4 million Instagram followers, is seemingly on the up. The E! star now retails everything from LED Light Shield Masks to candles, with the brand solidly “in” when it comes to its famous promo faces. It’s used the likes of Gigi and Bella Hadid, Kaia Gerber, and Emily Ratajkowski in Instagram updates – of course, Poosh goodies are regularly promoted on stories from the star’s sisters.

“I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space. Healthy living gets a bad rap; it’s as though if you care about what you put in — or on — your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that,” Kourtney tells fans on the company website.