Elizabeth Hurley sizzles in strapless swimsuit with helpful tip

Elizabeth Hurley put her jaw-dropping swimsuit body back on display this week – this time, with a handy summer tip. The 56-year-old model and actress, who has been in the swimwear business since before the Kardashians were even famous, made her Wednesday update a head-turner, but the savvy business brains were at work as the Austin Powers star flogged her 2005-founded brand.

Posting for her 2 million Instagram followers with a sizzling boomerang, Liz modeled her super-stylish swimwear and showed off her iconic figure, also keeping it fun as she threw out a carefree vibe.

Elizabeth Hurley stuns in swimwear at 56

Scroll for the video. Hurley, making headlines last month for ushering in her 56th birthday as she rolled around the grass in Daisy Dukes, had gone for a skimpier finish here, and it was perfect as she went brand ambassador.

The ex to Four Weddings and a Funeral actor Hugh Grant shared a video of herself shaking her hips and throwing her head from side to side while on an oceanside deck and peeping tiki huts in the background.

Looking ageless in a navy blue, plunging and strapless swimsuit, the Elizabeth Hurley Beach founder sent out a smile from behind shades and, it would seem, a great call to action. In short, if you’re considering shopping pool attire, now’s the time.

“Best time to buy swim if you’re seeking the sun is NOW- 30% off our slinky Navy Edit at Elizabethhurley.com,” she wrote.

The response is rarely negative on Hurley’s Instagram – well, except for when she’s announcing she’s been COVID-jabbed and fans start raising eyebrows. The blue-eyed beauty had fans calling her “Swirly Hurley” amid an influx of heart and fire emoji. Elizabeth has also been making pandemic headlines for finding unusual ways to model her swimwear. Unable to travel and hunkered down in her Herefordshire, U.K. mansion, the bombshell has been taking imaginary vacations – each tends to bring a new bikini look.

“I decided to venture into beachwear not only because I’ve always been obsessed with vacation clothes, but also because it’s an area where women, regardless of shape or size, can either look amazing or really get it wrong,” Liz writes on her website. Elizabeth Hurley Beach caters to girls as young as 13. Clearly, too, to ladies who don’t look a day over 40 as they approach 60.

More heated of late, however, has been the news that Hurley’s 19-year-old son Damian Hurley has been cut out his grandfather’s will, losing out on over $240 million.