Kendall Jenner is proving she’s more than just a pretty face by launching yet another aspect of her business career. The 25-year-old supermodel, making 2021 headlines for the launch of her now-sold-out 818 Tequila brand, is fresh from the news that she’s partnered up for a clothing collab, with photos of the star this week shouting out her About You items.
Kendall, who tends to make headlines for modeling other peoples’ designs, now calls a total of 11 items her own, and she chose the skimpiest look of all to break the news to her 176 million Instagram followers. Posting with a gorgeous bikini snap, the Keeping Up With the Kardashians star threw out her all-American charm, with over 5 million likes now left.
Kendall Jenner stuns in brand debut
Scroll for the photos. Kendall, whose 2021 gigs have included her new ambassador role with celebrity-adored gym brand Alo Yoga, did include some sporty looks as she shouted out #KENDALLforABOUTYOU, but the California native knew how to get fans with her opening swimwear shot.
Posing against a white wall and all sun-drenched, the catwalk queen rocked a sunglow orange string bikini, going high-waisted and leggy as she sent out a warm smile, tousled brown hair and a peep at her gym-honed arms.
Anyone swiping right then saw Kendall sitting on a skateboard while in cycling shorts and a loose white tee. A caption read: “Discover my exclusive @aboutyou styles. sale starting Sunday July 25th, only available for 72 hours! #KENDALLforABOUTYOU”
The collection comes with a twist, though, one marketing genius and Yeezy boss Kanye West has been known to employ. With only 72 hours to shop the merch, it’s heavy on the limited edition vibes – likely not an issue for the girl whose family members can easily net millions in minutes from the likes of SKIMS and Kylie Cosmetics.
“On-the-go 🔥 Start the hot summer days right with these comfy basics inspired by @kendalljenner. In only four days you can shop the relaxed classics. Starting on Sunday, July 25 at 00:00 (CET) for 72 hours,” the brand alerted fans.
Kendall is herself enjoying immense success as 818 sells out – the $59.99 bottles of hand-crafted Mexican tequila have also been rolling out beyond the initial California-only locations. February marked Jenner announcing her brand, although with the buzz came backlash as the star faced cultural appropriation comments.