Kim Kardashian is selling her merch like nobody’s business and focusing on a “tiny” thong she adores. The 40-year-old reality star, who broke the internet with her bare backside for Paper back in 2014, last night proved her barely-there attire can still make headlines, although this time, the Keeping Up With the Kardashians star was doing it on her own watch – and making her own business rain cash in the process.
Posting for her 236 million Instagram followers with a fresh drop from her 2019-founded SKIMS brand, Kim uploaded selfies from her $60 million California mansion, outlining everything from the itty-bitty swim pieces and stylish lounge pants offered, to bodysuits and her never-ending love of thongs.
Kim Kardashian shows off latest SKIMS drop
Footage on her Instagram Story showed Kim in a variety of getups as she posed from her massive marbled bathroom. The queen bee of reality TV opened in a bikini she rocked with slouchy pants and a shirt, even saying she’d be keeping the outerwear on for a pool dip.
“Hey, I wanna show you guys my summer mesh,” Kim began, saying it was “super cute.” Focusing next on a print Triangle Top and the “super tiny” and “super comfy” thong, the mom-of-four showcased the designs she’s been working so hard on – this two-piece was “every day” for Kim.
Kardashian then rocked printed bike shorts and a matching top she said she would wear “to bed” and “just chilling in the house.”
SKIMS, which boasts 2.9 million Instagram followers, has posted to promote the Summer Mesh collection, sharing model shots and writing that “Summer Mesh just dropped with new styles and fresh colors,” adding that this “is one ultra-sexy collection you don’t want to miss.”
Kim, who had to change the original “Kimono” brand name after cultural backlash from Japan, has opened up on why she got into shapewear.
“Underwear and shapewear are something that I’ve been experimenting with my whole life. I’ve always loved using shapewear to enhance my figure,” she told Nordstrom. “I became the “go-to” for my friends and family when they needed advice on how to create a certain shape or when they had a tricky outfit and didn’t know what underwear would work underneath.”
The cult brand now boasts a massive celebrity following – and not just the famous sisters. Stars from Bravo face Lisa Rinna to comedian Chelsea Handler are fans of SKIMS. The brand has also recruited an array of celebrity influencers to plug the merch on social media, not limited to 30-year-old rapper Iggy Azalea and Netflix star and sister to pop princess Britney Spears, Jamie Lynn.