Kim Kardashian is finally launching her highly anticipated skincare line, SKKN!
Celebrating the good news, the 41-year-old businesswoman took to her Instagram to state:
"I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish. I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way."
Kardashian also let her fans know that users of her skincare line will experience “clean, science-backed ingredients designed to nourish all skin types” and refers to her new brand as one where everyone can feel “confident in their skin,” which is all the more reason fans are itching to get their hands on this line.
Curious to know what’s on the way? Read on to find out what we know so far about SKKN.
Everything to know about Kim Kardashian’s skincare SKKN
Page Six reports that Kim Kardashian’s nine-step skincare line consists of a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C serum, face cream, eye cream, oil drops, and night oil. These products can either be bought separately or together on Tuesday, June 21 at 12:00 p.m. ET / 9:00 a.m. PT via skknbykim.com.
At the time, prices have not yet been listed. However, fans will be able to find this out soon enough. Until then, you are welcome to sign-up for SKKN’s mailing list to be informed about when the product will officially be available for purchase.
Although most fans are thrilled about this upcoming launch, there are still plenty of people who are already noticing a couple of flaws in SKKN’s overall design and message.
In terms of the design, some believe that Kardashian is copying various other skin brands’ aesthetics, including the Latina-owned brand, Dezi. Others believe the name of the brand isn’t particularly original either. Lori Harvey’s brand SKN is one that comes to many people’s minds.
Regarding the message, fans were quick to point out the irony of using Photoshop in a promotion picture for skincare.
“I’m all for banning photoshop in beauty ads,” one Reddit fan stated after noticing the above photo is a tad airbrushed.
While we’re sure others echo the few issues about SKKN, for the most part, fans are pretty excited about what’s to come.
If you feel the same way, be sure to subscribe to SKKN’s mailing list to be the first to know all about Kim Kardashian’s new brand.