Kylie Jenner is bringing her unique fashion sense to the Bratz doll. The influencer and beauty mogul and Bratz came together earlier this week to launch an exclusive collection of mini dolls, reflecting Kylie’s most iconic and carpet-stopping looks over the years. This will be the first celebrity collab with the doll’s company, MGA Entertainment, Inc. Each set will come with an accessory, including one of the seven Italian Greyhounds that Kylie adopted.
“I have been a fan of Bratz since childhood, and I’ve always wanted my own Bratz doll,” the mom of two said in a recent press release. “I have loved every step of this year’s process in creating these dolls alongside the Bratz team.”
There will be a total of six dolls and their accessories in the first launch, and they will be available to purchase across major retailers, including Amazon, Target (already have been spotted!), Walmart, and the official doll site. The price for each blind set is $9.99, and already, sales have been soaring since the collection’s launch this week.
“Two pop culture forces come together as Kylie Jenner enters the world of Bratz! The fashion icon and entrepreneur [have] been “Bratzified” in the first-ever celebrity Bratz collaboration!” The website description reads. “Collect Kylie in Mini Bratz from wearing from some of her most iconic fashion moments.”
These @KylieJenner @Bratz dolls are adorable! And Norman? Yes! #Kylie 🩷💜🖤 pic.twitter.com/0xjClOMUEk
— Kardashian Dish (@KardashiansOnFS) August 5, 2023
What outfits will the Kylie Jenner Bratz dolls be wearing?
The outfits include Kylie’s 2022 white Met Gala gown, designed by Off-White, and pairing it with a white veiled ball cap, which the reality wore backward. Then, there is the light purple number that Kylie donned at the 2019 Met Gala with match hair or the 2022 Theirry Mugler opening gown, with sparkling crown and chic updo.
While the collection is mainly praised, a few critics pointed out a few disagreeable things. One instance is the skin tone of the dolls, where a concerned fan decreed via Twitter that “Kylie is not that (expletive) dark.”
In the 20-plus years that Bratz has been in the respective toy market, the dolls came with a variety of skin tones and backgrounds but appealed to POC consumers as the dolls had more options.
On the other hand, Kylie’s daughter, 5-year-old Stormi Webster, whom she shares with her ex-boyfriend, Travis Scott, was filmed playing with the dolls on her Instagram Stories.
“Had to get Storm all the minis,” Kylie wrote at the time.
“Tive que pegar todas as mini Bratz para Stormi” – Kylie Jenner via Instagram Stories. pic.twitter.com/Fsuwf2LueR
— Access Kardashian (@accesskardash) August 2, 2023
And the good news? There will be more Kylie x Bratz dolls to come in the future!