Khloé Kardashian has gotten one of the biggest surprises this month when her fragrance, XO KHLOÉ, was awarded a major milestone at Ulta Beauty! The champagne-hued fragrance carries notes of florals and woods with the sweetest hint of fruits, creating the reality star's signature scent. Although priced at $80 for a 3.4 oz bottle, $58 for a 1 oz bottle, and $32 for a travel vial, it's on the conservative end of luxe perfumes. Because of this, iXO KHLOÉ became quite popular, thanks to the natural support of Khloé.
The honor that Ulta gave XO KHLOÉ? It's the Highly Coveted Fragrance Crush for October 2025! According to its page on Ulta's site, the perfume is described as follows:
"XO KHLOÉ by KHLOÉ KARDASHIAN is an unforgettable fragrance made with love. Created to inspire us to radiate positivity, to envelop us with confidence and strength, and encourage us to create a sense of warmth, peace, kindness, and beauty through the love we share."
A sweet start for XO Khloé
XXO KHLOÉ debuted just before the holiday season in 2024, first being sold at London's upscale department store, Harrods, and made its US introduction at Ulta. The family has a long-term contract with the beauty retailer, so it makes sense to have XO KHLOÉ be among the fragrance choices. Fans described the scent as pleasant and not overpowering on social media, while others said the warm citrus and vanilla tones add an elegant wave to it.
We've yet to try the fragrance and go with our own thoughts on Khloé's take on the beauty world. But for now, we're going by the star's word for it. It's only fair because she put a lot of effort into XO KHLOÉ.
Khloé Kardashian is already here for the holidays as she stuns in gold with XO Khloé
Nothing says "Happy Holidays" like the colors of gold and red, along with an impromptu gift suggestion from XO KHLOÉ. Taking to Instagram on October 10, Khloé shimmers in a gold silk dress, her toned legs exposed, and is surrounded by red boxes. For an added layer of luxury comfort, the mom of two sits crossed-legged on white faux fur as she holds up a delicate bottle of her fragrance.
To top off this very golden girl look, Khloé wears a pair of strappy heels, and her chocolate-hued hair flows freely in loose waves. The second snap in her post is another bottle of XO KHLOÉ, and a red satin wrap around it. Again, it's giving early Christmas vibes.
"Thank you Ulta Beauty for making my debt fragrance, XO Khloê your Highly Coveted Fragrance Crush for October!!!!" She writes for her caption. "What a dream! Earn 5X points on XO KHLOÉ now through Oct[ober] 25!"
If we guess right, XO KHLOÉ is going to be one of the 2025 holiday season's most-sought after beauty buys. However, let's get through another impotant holiday, Halloween first, and then we'll spend our energy on Christmas!