Khloé Kardashian unveils her XO Khloê era as her new perfume drops at Harrods: 'Finally here'
Khloê Kardashian's debut solo perfume, XO Khloé, has finally dropped in the luxurious and probably the most expensive department store on Earth, Harrods. The upscale London retailer and reality star has been promoting ahead of XO Khloé's launch. With the fragrance coming to the Ulta Beauty stores here in the US in early December, you can believe that Khloê will continue her fragrance edits.
XO Khloé was years in the making, from choosing the scents and golden color to crafting the diamond-like design of the crystal bottle. While Khloé was at the forefront of mastering her signature perfume, she had the team of Luxe Brands (Ariana Grande released her Cloud fragrances with them) to help her along. While she has released fragrances in the past, she had done so with her sisters and ex-husband, Lamar Odom; XO Khloé, as we said, is her first personal perfume. It harmonizes with the mother of two's effervescent personal and positive outlook on life.
Before XO Khloé's premiere, Khloé took to Instagram to share a couple of promos. In both, she glows in gold as if becoming the fragrance itself.
Khloé Kardashian is a 'dream' in her XO Khloé edits
On November 23rd, Khloé uploaded a reel of herself literally sparkling and glittering in gold for the XO Khloé campaign. She wears some fashion-forward pieces, such as the long-sleeved wood-like bodysuit and a draped-shoulder gold and silver dress. In the ad, Khloé gives some sultry poses, showering gold flecks that echo a rainfall and walks across the stage with gold surrounding her. For glam, he makeup is applied in soft, smoky gold, and her brunette hair is styled in soft waves with blonde and caramel highlights. While the campaign is set to today's time, we can't help but feel that it hints at a Y2K aesthetic.
"What a dream! I can't believe that my signature fragrance is launching in two days!" Khloé reveals in her caption. I have been screaming with happiness these past few days, watching everyone's reviews and reading all of your comments. You have no idea how much it means to me, and I can't wait to celebrate our UK launch in London very soon!"
For her second upload, posted today, Khloé shares a mini-carousel of stills from the reel. She sports the same shimmering dress in her closeup portrait and standing pose. In the last slide, she holds up the XO Khloé bottle to give it a standing ovation—as she should since this is her prized creation.
Excitedly, she writes the following:
"It's finally here! XO Khloé has officially landed at Harrods, Harrods Beauty, and all H stores in the UK. I am so incredibly proud of this beautiful scent, and I'm so excited for all of you to go try it!"
According to the Harrods website, consumers can purchase a 3.4-oz bottle of XO Khloé for $87 USD or £76 GBP. The perfume's key scents are rose, lavender, and sage, accompanied by orange, peach, and praline. It ends with hints of Tonka Bean, moss, musk, and woodsy elements.
XO Khloé will make its debut at Ulta Beauty online on December 1st, and in stores on December 8th. It's price tag will be $78 for the bottle and $32 for the travel spray.
In a press release obtained by Kardashian Dish, XO Khloé's description can be read below:
"XO Khloe by Kholé Kardashian is an unforgettable fragrance crafted with love. It is designed to inspire positivity, confidence, and strength, encouraging a sense of warmth, peace, kindness, and beauty."