Kylie Jenner is bringing her Sprinter Vodka Soda to the Peach State—aka Georgia— to celebrate the launch of the Sprinter Peach 4-Pack, which will be available at American retailers later this month. There will be events in Atlanta surrounding the launch, as well as tasting and even a music festival.
Called the "Paint the Peach State Peach" campaign, attendees can expect fun and outgoing activities dedicated to the drink, and maybe Kylie will make a pop up or two, as she is Sprinter's founder.
Fans resonate most with the peach flavor, which is also the most popular flavor in the liquor line's most popular one. Tasters described peach as "creamy," with the subtle sweetness of the fruit and crispness. The 4-pack's release will only strengthen the drink's legacy as it found a permanent spot in bars and the party scene. Not bad for a product that has been on the market for under a year.
Everything to know about Kylie Jenner's "Paint the Peach State Peach" Sprinter Vodka Soda campaign in Georgia
Beginning Monday, February 10th, the Peach 4-pack will be available for purchase for $9.99 USD across the US, including most liquor stores, and online at drinksprinter.com. The 4-pack was a strong consumer request, so it's expected to fly off the shelves.
As for Georgia, Sprinter is celebrating the drop with the " "Paint the Peach State Peach" event, and Kardashian Dish got the official announcement reflecting it, which can be read below.
"Kylie Jenner’s Sprinter—the ultimate Vodka Soda in a can—is making waves again, unveiling its first-ever single-flavor 4 pack featuring their fan-favorite flavor: Peach. The pack is launching nationwide on February 10th, and to mark the occasion, Sprinter is visiting Georgia, the iconic Peach State, with a week of activities across Atlanta and Athens."
The official Sprinter Instagram also previewed the 4-pack, including the packaging, a basket aesthetic, fan reviews, and lovely examples of peaches, which inspired the flavor.
"Peach please 🍑," the caption reads. "The first-ever Sprinter flavor pack is rolling out nationwide [on] 2/10. Catch us painting Georgia peach next week with Sprinter specials, exclusive merch, and more."
The event lineup is filled with various combined activities, deliveries, and so much more! We've got the complete list for the "Paint the Peach State Peach" celebration.
- Chrome Sprinter Vans: Exclusive deliveries of the new Peach Packs throughout Athens and Atlanta.
- Paloma Park Takeover with Musical Performance by Ella Langley: On February 12th, the breakthrough country star will take the stage as Sprinter takes over local hotspot Paloma Park with exclusive drink deals, branded photo ops, merch giveaways, and more.
- Pop-Ups Celebrating Sprinter’s 2025 Partnership with The Eastern and the Georgia Theatre: From February 10th - February 15th, Sprinter will host rooftop samplings at The Eastern in Atlanta and Georgia Theatre in Athens, complete with Sprinter-themed merch, exclusive activations, and more.
- Collaboration with Pauley’s Crepe Bar in Athens: Limited-Edition Peach crêpe special paired with Sprinter Peach at the local hot spot.
Per a press release we obtained, Kylie revealed her enthusiasm about her product launch and the campaign.
"Sprinter Peach has been our fan-favorite flavor since our launch last spring. It made perfect sense to launch our first single-flavor pack with Peach, and to celebrate, we are so excited to head to the Peach State."