Kylie Jenner's highly successful makeup brand, Kylie Cosmetics, has announced its first product of 2025.
On Sunday, the reality TV star shared the news on her social media accounts to get her several million followers excited for what's to come.
Kylie introduced the natural blur powder foundation by sharing a pic of herself in a stunning slim-fitting beige dress while holding the tiny product.
The star had her makeup touched to perfection while having her long black hair resting down her back.
The caption wrote, "Natural blur powder foundation is your new multitasking essential use it as a foundation for all-over even coverage, a finishing powder to set your look, or a touch-up powder for on-the-go."
On the Kylie Cosmetics Instagram page, they went more into detail about the product, "This silky, medium coverage formula offers a breathable matte finish that hydrates, reduces shine, and smooths uneven texture."
They also revealed that it is made with skin-friendly ingredients and will have 30 different shades available.
The new foundation will be available to purchase on Saturday, January 4.
In the comment section on Instagram, fans were thrilled.
One wrote, "Just when I'm obsessed with powder foundation.. my favorite brand comes out with one." Meanwhile, another said, "Omg I am so excited for this drop." A third person added, "I've been waiting for this for years."
What a year!
2024 was definitely a year for the books for Kylie Cosmetics as the brand introduced tons of new products - including Kylie's perfume, Cosmic.
Back in March, Kylie introduced the signature scent that can be described as "a sweet, warm floral, elevated scent that is perfect for day and night. she’s magnetic, addictive, and out of this world."
Fans can purchase Cosmic at Ulta beauty or online at Kylie Cosmetics and the prices range from $48 and $78.
Another huge release occurred in August when Kylie revealed their new skin tint blurring elixir. This is perfect for those who want a lightweight feel on their skin rather than a long-lasting foundation.
The skin tint elixir comes in more than 20 different shades and retails for $32.
From eyes to skin to lips, Kylie had her customers covered this year. In May, she revealed her latest lip gloss, the supple kiss lip glaze.
When applied, the gloss is supposed to leave a glaze on the lips and comes in six different shades ranging from red to pink.
Fans can purchase the supple kiss lip glaze online for $19.
We can't wait to see what Kylie has in store for us in 2025.