North West is taking her aspirations to a whole new level, and it's modeling! The 12-year-old, who has already made her mark in the music industry, is now an ambassador for her mom, Kim Kardashian's, fashion company, SKIMS. From the looks of the campaign, North's enjoying the moment.
Like most preteens, North is into fashion, and being the kid of one of the most influential women in the world, she has all the options. Over the years, we have witnessed North experiment with several different looks, each of which has raised eyebrows. Such as earlier this year, when she was canvassing London in a corset and miniskirt, and then there were the fake facial tattoos from a now-viral TikTok video.
But chances are that North will outgrow these phases, as kids often do. We all have done it at some point, and Kim and Ye's daughter is no exception. She'll keep trying new styles until she finds one that suits her evolving tastes. Right now, she seems to favor the punk/New Age aesthetic. Her outlook isn't a bad thing, considering that North resides in California and is likely influenced by her Aunt Kourtney.
For the SKIMS holiday campaign, North switches up her punk style to fit the cozy, yet still dark, pieces. The collection illuminates cuteness, blending artistic flair with a stroke of gothic appeal.
North West is a sweet teddy bear in the SKIMS x Cactus Plant Flea Market campaign
November 17 proved to be a huge day for North. SKIMS dropped the new campaign snaps on Instagram, and the girl is soaking it up. Her neon blue braided hair is on full display, contrasting with the teddy bear printed black hoodie, with the SKIMS name across a band of red.
North then pairs the soft hoodie with sweatpants adorned with another holiday symbol: white doves. Doves offer a meaning of love, hope, and peace, and that's what the season's about. During the campaign's photo op, North poses in a warm dining room setting, with red and gold walls and curtains, and a table set with elegant dishware.
This year's holiday collaboration with SKIMS is with the high-end streetwear company, Cactus Plant Flea Market, or CPFM, and it's on the rapid rise to popularity. The brand offers bold prints on t-shirts, sweatshirts, and pants that evoke a fun, graffiti-inspired vibe.
As for North, her mother had nothing but praise for her, as her daughter enters the family's business.
In the bellow Kardashian Dish-obtained press release, Kim says the following about North and the collection.
"Having North in this campaign makes it really special for me; she brings so much personality to the pieces, Our collaboration with CPFM brings a fresh, unexpected twist to holiday loungewear, with pieces that are iconic, playful, and expressive.”
For those wondering, the SKIMS x CPFM collection, with even more designs and silhouettes, will launch online on SKIMS.com at 12 PM EST/11 AM CST, and will also be available at flagship stores. The pieces are expected to sell out quickly, so if you're planning on shopping to get your hands on one, you'd best plan ahead.
But North is dreaming and living big, as she should!