Kim Kardashian launches new KKW fragrance

Kim Kardashian West is back at it again with her KKW Fragrance and is releasing a brand new fragrance, called Crystal Violet Musk.

The KKW Beauty and Fragrance mogul has amassed insane levels of success with her venture into the world of makeup and perfume, and she is not stopping anytime soon.

Kim Kardashian took to her Instagram this past weekend to announce the launch of yet another KKW Fragrance, which is set to release just in time for Valentine’s Day!

This marks the fifth fragrance Kim Kardashian has released under the KKW Fragrance company, and the second crystal themed one.

In addition to her stunning crystal perfumes, Kim and sisters, Kourtney and Khloe, just released their diamonds collection at the end of 2019, making Kim quite the fragrance kinda gal.

In the video Kim posted to her Instagram, she revealed how she “wanted to create something versatile and easy to wear. I went through so many versions and smelled a ton of different pairings to make sure I had the perfect scent”.

The Crystal Violet Musk includes notes of bergamot, lavender, lush oriental florals and is said to make you “feel relaxed and refreshed”. Not only does the description sound great, but the packaging is just stunning.

The crystal theme is definitely on point with Kim’s brand and is certainly alluring enough for us to want it badly enough. The launch is officially available NOW,and will make the perfect Valentine’s Day gift for that special someone.