Khloe Kardashian continues to face backlash for promoting medicine on social media

Khloe Kardashian (Photo by Allen Berezovsky/Getty Images)
Khloe Kardashian (Photo by Allen Berezovsky/Getty Images) /

The backlash continues for Khloe Kardashian.

The reality star is promoting another product on social media, but the masses aren’t buying what the mega-famous celebrity claims to be selling this time. Reported by Buzzfeed News, a recent medical promo from drug company Biohaven featuring Khloé Kardashian continues to catch attention from people online. However, it’s mostly negative attention.

Earlier this week, the Keeping Up With the Kardashians star tweeted about the sponsored deal she’s had with the medication meant for treating migraines, adding that she’s not just a famous spokesperson, but a person who suffers from migraines in real life. This promotion apparently left a bad taste in the mouth of many.

The ad also included a hashtag for Nurtec ODT, a product of Biohaven, the drug company she’s partnering with. The hashtag and intended message were quickly picked up, but much to Biohaven and Khloe’s detriment, the drug sponsoring display was mostly picked up by the trolls. Surprise, surprise.

On social media, one user wrote, “Celebrity sponsored drugs is a big no from me.” From the looks of it, that “big no” is becoming the general consensus of those online who don’t like what they see.

In September of this year, Khloe was criticized for promoting the same medicine on Instagram, with people calling her “irresponsible.” As KUWTK fans know, however, this star has suffered from migraines for years, which has been documented on the reality show. Whether people criticizing her know this or not, they’re very unhappy with KoKo.

Khloe is not the first Kardashian to have their motives questioned when sponsoring products online, nor is she the first to use her celebrity status to promote something medical.

As reported by BuzzFeed News, in 2015, big sister Kim Kardashian offered up her celebrity status, platform, and face to promote morning sickness pills. Much like with Khloe’s ad, many people were not pleased with how casually Kim was “selling it” to her following.

Eventually, the SKIMS mogul added the side effects to her post, for good measure. But the damage was already done for many.

Flash forward to 2020 and Khloe’s new medical promo and deal, and people are starting to wonder, worry, and outright ask what type of relationship the Kardashians (and celebrities as a whole) are developing with “big Pharma” right now, and whether or not it’s a good or very bad thing.

Khloe Kardashian has yet to respond to the backlash.

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