Is Kylie Jenner starting her own tequila brand? Here’s the viral theory from TikTok

Kylie Jenner has already built herself a multi-million dollar brand with Kylie Cosmetics, and it seems like she certainly has her hands full. But according to fans, the mom-of-one could have another business project on the way!

After watching a new TikTok video that has gone viral, fans believe Kylie may have a spirits brand in the works. You see, a video Kylie shared to social media back in April 2020 showed her sipping tequila with her bestie Stassie Karanikolaou. More recently, Kendall Jenner posed while on vacation with a mysterious tequila bottle nearby. After taking a closer look at the photo, one person realized the featured tequila brand, called 818, along with its branding, doesn’t actually exist.

Is 818 Tequila Kylie Jenner’s brand?

The person shared a video of her own explaining her fan theory to TikTok. Since she had never heard of the tequila name, and because it’s the same Calabasas area code Kylie Jenner lives in, the TikToker presumed it’s the Keeping Up With the Kardashians star’s new, soon-to-be-released, tequila brand.

You can check out the fan theory via the viral TikTok in a repost from Instagram page @KylieSnapchat here. She followed up her video with another TikTok, which you can watch in another repost here.

Kylie Jenner even made a comment in her video which may have hinted at her potential new company. “By the way, we’re on some new s**t,” she said before ripping a shot. She also took to Instagram in December 2020 to tease an announcement coming soon.

After doing a quick Google search of our own, there aren’t any results for “818 tequila” with that same exact branding label. Very interesting.

If Kylie does have a new business up her sleeve, it will be one of many under her belt. Fans know her best for being the lip kit queen over at Kylie Cosmetics, but she also has a joint clothing brand with Kendall Jenner called Kendall + Kylie. Not to mention, she runs her more recent brand Kylie Skin. Plus, with so many sponsorships and brand partnerships on social media, her portfolio is growing every day.

Kylie Jenner hasn’t confirmed or denied the new rumor just yet, but if you’re a fan of margaritas, you might want to stay tuned and see if she does!