Why is Stassie Karanikolaou famous?

Stassie Karanikolaou may have once been known as Kylie Jenner’s bestie, but lately, she’s become a celebrity in her own right. With 9.8 million Instagram followers and counting, she’s gaining more fans with each passing day and is a true social media superstar.

If you’re not quite sure what Stassie is famous for, here’s the tea.

Like many influencers, Stassie has learned to monetize her social media presence, so being an Instagram celebrity is actually a big part of her job! The 23-year-old California native is a brand ambassador for Fashion Nova, so you’ll often see her posting photos in her clothing. She’s also a beauty partner with IPSY, according to a recent Instagram post.

Stassie has worked with so many clothing companies, including Khloe Kardashian’s own denim brand Good American. Another few of her favorites to post about include Oh Polly, Revolve, and Rihanna’s Savage x Fenty brand.

In December 2020, Stassie helped to design her own optics line, which she of course modeled on her Instagram page. The line was launched in partnership with Dime Optics and included various different styles.

Stassie Karanikolaou is seemingly focusing much of her efforts on building her Instagram presence these days, but she started out by building her audience on YouTube. Her popular channel, which boasts 600,000 subscribers, explores her love of travel, fitness, fashion, beauty, and more. After capitalizing on YouTube fame, her closest circle became filled with other well-known YouTubers and influencers.

Most recently, Stassie took off to Mexico with Kylie for a luxurious getaway, and the two friends shared more joint content than ever before. Stassie is a force to be reckoned with on Instagram, but she also hasn’t forgotten her role as Kylie’s BFF.