Kylie Jenner used daughter Stormi to subtly announce the launch of her new baby brand ‘Kylie Baby’

Kylie Jenner attends the 2020 Vanity Fair Oscar Party (Photo by Frazer Harrison/Getty Images)
Kylie Jenner attends the 2020 Vanity Fair Oscar Party (Photo by Frazer Harrison/Getty Images) /

While the Keeping Up With The Kardashians chapter for the Kardashian-Jenner clan ends next week (😭) – with the airing of the last episode on KUWTK  on Thursday, June 10, where we’ll finally get the full low-down on how Kim Kardashian’s marriage to Kanye West broke down – it seems Kylie Jenner has already moved on and is ready for her next venture and chapter in her life, as the KUWTK beauty subtlely announced the launch of her new brand, Kylie Baby, on social media this week, using an adorable picture of her three-year-old daughter, Stormi Webster.

The 23-year-old makeup mogul, behind Kylie Cosmetics and Kylie Skin, took a much more quiet approach with the launch of her new venture, simply tagging @KylieBaby, the new baby brand, on Instagram on Friday (June 3).

Kylie posted a snap of her adorable daughter, blowing a kiss to the camera with wet curly hair, to her social media with the caption: “bath time with @kyliebaby”. Check out the post below.

Kylie Jenner subtly launches Kylie Baby with pic of Stormi at ‘bath time’

Previously, fans were left baffled when @KylieBaby – an already verified account, at the time, with just 23,000 followers – popped up on Instagram, with many speculating at the time that this could be Kylie Jenner’s next venture – and it looks like fans were right!

According to reports Kylie Jenner trademarked the name Kylie Baby in 2019, with the intent to potentially develop a children’s line of clothing inspired by her daughter – that she shares with, on again off again rapper boyfriend, Travis Scott, who she spent Memorial Day weekend with recently–  Stormi Webster, in the future.

But it seems, three years later, Kylie Jenner is taking a different approach and is focusing on baby cosmetics rather than a clothing line, though we would not be surprised if she did end up dropping a clothing line with her daughter in the future too.

What can we expect from Kylie Baby?

The simple answer? Big things! Kylie Jenner has already proved she has a knack for business, so developing this new venture won’t be too difficult.

But when it comes to products, at this time, no additional details about Kylie Baby have been announced, so we are not quite sure what the 23-year-old beauty mogul is planning. The official Instagram page for Kylie Baby remains silent for the moment, though its fan base is growing.  We are sure Kylie will unveil her new line in the next few weeks – potentially after the last episode of KUWTK – on the account soon.

Though we are not certain on what products Kylie Baby will stock, we can take an educated guess. It’s a big possibility that Kylie Jenner will be taking some inspiration from products from some of her other successful brands – like Kylie Skin – after all, Stormi is known to enjoy a bubble-bath or two – just take a look at the bundle of cuteness below – so products like Kylie’s Rose Bubble Bath could serve as indicators of what to expect from the line.

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