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Kendall Jenner joins L’Oréal Paris as newest brand ambassador

By Evelyn Ulrich

NEW YORK, NEW YORK - MAY 01: Kendall Jenner attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue )
NEW YORK, NEW YORK - MAY 01: Kendall Jenner attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue ) /
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Kendall Jenner is “worth it” as she becomes the latest Global Ambassador for the beauty brand L’Oréal Paris. The supermodel will join forces with other notable women, including actress Kate Winslet, platinum artist Beyoncé, British film star Helen Mirren, and countless others, for the company.

On Instagram on July 18th, Kendall dropped a series of fashion-forward snaps, including one in a black and silver sparkler number, another in a hot pink tracksuit, and her official statement as her caption.

“Ever since I was little, I can remember L’Oréal being part of my life and routine. Which makes this moment extra special for me :),” the 818 Tequila founder wrote. “I’m excited and honored to be joining the @lorealparis family and to stand along with so many inspiring women. I’m worth it, as are you ❤️.”

L’Oréal welcomed the reality star with open arms, ready for Kendall to take control of its global ambassador program. The historic company (it launched in 1909) posted a carousel of their own along with the official video ad that features Kendall, calling her a “role model of her generation.”

In the post, Kendall wears a black blazer and a white sweatshirt with L’Oréal’s slogan, “I’m worth it,” across it. She paired the latter with black moto boots. The last photo hints at a more glamourous look, as she sports a high-necked black cutout dress and gold drop earrings

L’Oréal gave the following caption for the Instagram post:

“Today’s hot topic: @kendalljenner is joining the L’Oreal Paris family as our new Global Ambassador! She is powerful, successful, and talented, and we are thrilled to welcome her into our family.”

For this year’s Met Gala which she attended with her sisters Kim Kardashian and Kylie Jenner, Kendall swapped designer cosmetics for the L’Oréal Paris line. According to her makeup artist (on E! Online), she wore L’Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Nude Admirable, and for the eyes, Telescopic Lift Mascara. The entire look was based on the beauty of the 1970s.

Kendall’s ad campaigns will arrive in September.

Outside of her work, Kendall enjoys her Dobermans, horses, and hanging out with rumored beau rapper Bad Bunny.

When you’re Kendall Jenner, the universe is limitless.