Khloé Kardashian's latest perfume has been released in the United States just in time for the holiday season.
On November 19th, the Good American co-founder unveiled the photoshoot for XO Khloé and shared her excitement for her new product. Two weeks later, on December 1st, Khloé XO was available to purchase on the official Ulta website, and the product will be available in stores on December 8th.
Khloé made sure to promote her perfume to her 300 million Instagram followers on release day. In the post, the reality TV icon shared some photos of herself holding onto the product as well as showing off the glamorous packaging.
She captioned her post, "The wait is over! XO Khloé is finally here - available online at Ulta.com exclusively with @ultabeauty in the US. I hope you love this fragrance as much as I do — it has been an incredible journey, from the 100 rounds of fragrance mods to get the perfect scent, to all of the design details of the packaging! It truly is my perfect scent."
In the comment section of the post, fans were excited to smell Khloé's latest creation with one writing, "Omg I can't wait to check it out." Another said, "I’m so excited for this fragrance! The bottle is absolutely beautiful and I just know it smells amazing." A third person stated, "Cannot wait to get my hands on it!"
XO Khloé is now on sale on Ulta.com for $78, with the travel spray at $32.
Not Khloé's first rodeo
This isn't the first time Khloé has released her very own scent. In 2011, the star and her ex-husband, Lamar Odom, released a unisex fragrance titled Unbreakable. One year later, they released another fragrance titled Unbreakable Joy, and then they unveiled Unbreakable Love in 2013. Three years after their products were released, the two called it quits.
In 2019, Khloé teamed up with her sisters Kourtney and Kim for a trio perfume set. While working with Kim's then-beauty brand, KKW Beauty, each sister got to create their very own signature scent.
"This is Kim’s world and expertise; she came to us as her sisters and came up with the idea of the Diamond Collection. We picked the notes to put together our individual scents," Khloé told Allure in 2019 about how the products came to be.
Kim's scent was titled Diamond, Kourtney's scent was Yellow Diamond, and Khloé's was Pink Diamond.