Khloé Kardashian is slaying her fragrance game, as the reality star and mother of two just dropped her newest creation yet! The best part? It'll be the perfect holiday gift for anyone who loves beauty, Khloé, and smelling their best selves through floral notes and the softest hint of vanilla.
The fragrance called Almost Always, released a year after Khloé's debut, XOXO Khloé. XOXO Khloé brought in a substantial fan love and financial support, and the scent remains one of Ulta Beauty's top sellers. Almost Always is expected to rank the same. But that wouldn't be surprising, as the Kardashians know their way around a savvy business module and its techniques.
That said, Khloé has been working with the dedicated team over at Luxe. While the high-end company, which is also behind Ariana Grande's fragrances, has been a helping hand with Khloé, it's she who has a specific vision for her product, so that she and consumers can achieve the best outcome. It's the wheel that keeps businesses spinning, as we shoild have good relationships with companies and in exchange, the companies must embody a strong reputation.
Everything to know about Khloé Kardashian's Almost Always fragrance
Khloé developed Almost Always with a certain goal in mind: Acceptance. According to below press release, obtained by Kardashian Dish, she emphasized further about the creation process, with a pivoted focus on why someone who tries is just enough.
"Developing this new fragrance has been an incredible journey for me. I was so inspired to create a brand that captured the essence of acceptance. Almost Always embraces that perfection isn't the goal—your presence is. Almost Always means you care. It means you're trying. It means you're human. You don't have to get it right every time. You are not defined by the one time you couldn't, you are shaped by the many times you did. Almost Always is enough. And so are you."
Then, the campaign team wasted no time in choosing the right theme and went with a dazzling lavender, connecting the bottle's translucent shade to Khloé's wardrobe. It consisted of a lacey minidress and a revealing corset. She wore a floral crown to draw attention to the Almost Always scents.
@khloekardashian drops her new Almost Always fragrance,💜🪻🌹 and it's so pretty! #beauty @ultabeauty pic.twitter.com/eFMrdx1gI3
— Kardashian Dish (@KardashiansOnFS) November 5, 2025
Almost Always is described as having notes of Lavender and Magnolia, a heart of Star Jasmine and Orange Blossom Petals, and a dry down of Palo Santo, Skin Sensual Woods, Solar Musks, and a hint of vanilla, per Ulta's website. People on social media described the fragrance as "sweet, yet comforting, and with a slight trace of sexiness.
Shoppers can choose a 3.4 oz bottle for the price of $80, or a travel vial at $32, if they decide to buy only one. They can then pick up a bottle in-store beginning November 9.