Kim Kardashian has made NikeSKIMS one of the most successful partnerships in fashion and sportswear history, and it's all thanks to her unwavering passion for her company. We always say that, whatever the reality star touches, it turns to gold. But she really took a moment to allow SKIMS to not only shine, but to amass empowering strength.
To celebrate, Kim, Khloé, and Kris Jenner jet-setted to the Big Apple for the NikeSKIMS launch. From September 23 to September 26, the family attended the star-studded events, where publishers like Elle covered them, and as an added promotion, the women all wore pieces from the collection. I'm not sure about you, but showcasing what's available and how the clothes fit is a great marketing strategy. It drives potential shoppers to the items and encourages them to make a purchase.
Of course, we couldn't all be there during the hype, so Kim did one of the things she does best and that's posting on Instagram to give her followers a taste of how it all went down at the launch. The snaps that she shared only confirmed our theories that she had a great time, and its success will on propel the mother of four to achieve more with SKIMS!
Kim Kardashian bares toned tummy at the NikeSKIMS launch
On Monday, September 29, the SKIMS founder uploaded a lengthy Carousel of photos from the event. Inside the bundle, we see Kim donning a number of the pieces — from bras, jackets, leggings, and shorts — in the NikeSKIMS color palette. Kim strolls around NYC and backstage, hangs out with her family (including her kids North and Saint West) in the ride, and even takes a selfie with a fan.
Then, there's that 90s-styled latex dress that Kim wore with platforms from when she made her appearance on Jimmy Fallon and got real about her hidden tattoo! It was a very productive week for her, and we wouldn't be surprised if it expands beyond this week.
See the Instagram post below!
What's next for the shapewear company for the remainder of the year? We've heard (and seen) that new stores are set to open in the US. This act will only make shopping for the coveted products, such as tees, hoodies, and exclusives, easier, as some people prefer to buy in-store rather than online. Besides, online purchasing doesn't indulge the senses as in-person shopping does, and hopefully, the experience will regenerate the love that physical stores embody in others.
That said, seeing Kim in her element is truly remarkable.