When it comes to marketing their products, the Kardashians truly know how to pull out all the stops and turn the profits into gold. Or, should we say green, in this case. In a new Lemme ad for one of the brand's latest drops, Lemme Greens, Kourtney Kardashian steps out in a mid-20th-century aesthetic and changes how we feel about our vegetables.
According to the official website, Lemme Greens is formulated with twelve leafy greens, including broccoli, cucumber, kale, and spinach. Working together, along with essential vitamins D and B12, the gummies are a powerhouse for optimal gut health and antioxidant absorption. The gummies are also medically backed and have organic ingredients rather than the bad stuff.
Since its short time on the mainstream, Lemme has become a staple in the wellness space. People nowadays are gravitating toward supplements that not only are beneficial but also taste good, as regular vitamins often have a chalky taste. Gummy vitamins in fruity flavors have changed the game, since they reflect the taste of candy. But if you're anything like me, and there's bound to be more people out there, I just bear it and swallow my supplements. Yet, people like having preferences, and many companies like Kourtney's offer them.
Kourtney Kardashian has entered her pinup era for Lemme
On Wednesday, September 3, Kourtney uploaded a Carousel starring herself for the Lemme Greens gummies campaign. In the four-slide post, the reality personality models in front and sits on her company's shipment truck. She wears a black and white wiggle dress likely from the Dolce and Gabbana label, and styles it with a white scarf, black sandals, sunglasses, and bracelets.
Kourtney credits her starlet look to her stylist, Marc Eram, who also put together her power suit for Kim's law school graduation. That outfit, too, was in black and white, and she felt chic and polished for her sister's special day.
"The grass is always greener on Lemme’s side," the post's caption reads.
The back of the truck has a giant bottle of the gummies in Lemme's trademark lavender, and I don't believe that any drivers would miss the advertisement. How could they not?
What really grabs the attention is the tagline, "We did what kale couldn't." I don't know what it's referring to, but I'm guessing that it's transforming the vegetables in a gummy form, and erasing their bitter taste with a sweeter one. But the health factors are still very much present.
And that's what we want.