Kourtney Kardashian temporarily switched from her nearly all-black wardrobe to a pastel pink look for her Lemme Play gummies campaign. If you're not familiar with one of the wellness company's latest offerings, Lemme Play specifically targets intimacy performance and helping you be your best, sexiest self. Per the website, the cherry-flavored round gummy is derived from Horny Goat Weed and ginger root, two core ingredients that give it that "energy."
But it takes hard work to market and promote a product, and Lemme Play is no exception to the rule. You might even say that Kourtney took it up a notch and went all out in the campaign. Her Lemme brand is only three years old, but since its 2022 launch, it has become a multi-million-dollar success. The campaigns, along with partnerships with Target and Amazon, have propelled Lemme's growth.
As someone who has suffered from a chronic gastrointestinal condition since infancy, the Lemme DeBloat capsules are the only probiotic supplement that truly helped with the annoying and sometimes painful symptoms. Naturally, I consulted with my health team before taking it, as one must, and I haven't switched back.
As the company continues to expand, it's going get even better with new releases and promos.
Speaking of which, Kourtney does her Play close-up!
Kourtney Kardashian gets iconic for the Lemme Play campaign
The reality star took to Instagram on September 27 to share a Carousel filled with behind-the-scenes snaps. Inside the bundle, Kourtney is shimmering in a baby pink feathered-trimmed satin corset, and her raven-black hair is styled with the slightest wave. For the photoshoot, she poses on a matching pink bed that just screams the 1980s.
There's even a bejewled bottle of the Lemme Play gummies, exclusively created for the campaign.
Now, you can't do a campaign without the proper wardrobe, and the department scored big on its stuff. Robes, dresses, tops, and even a fluffy jacket hung on racks to create that perfect aesthetic that aligns with Lemme's philosophy. Along with fashionable bedroom clothes, mountains of shoes were also displayed to complete the outfits.
Yet, it was the first slide that grabbed us. It's the Heart II landline phone (remember those?) from Columbia Telecommunications from the late 1980s. The frosted pink corded phone with the physical touch dial pad reminded that there was a time before iPhones, Smartphoness, and even the most basic cell phones existed.
"Lemme Play BTS," the caption reads.
Lemme Play is one of the several new products of 2025. The brand's most recent offering is the Lemme Immunity, an orange-flavored gummy designed to boost the body's immune system and help fight off illnesses and infections.
What's next for Lemme? Well, it's going to play up even bigger than now.