Kylie Jenner swapped the Golden State for the Peach State when she surprised fans with an in-store appearance for her Sprinter Peach 4-Pack launch for the "Paint the Peach State Peach" campaign in Atlanta, Georgia, which began on February 10th.
The reality star took the time from her busy schedule to fly out to Georgia on February 12th to participate in the celebration for the release of the Sprinter Peach in a 4-pack case. The flavor is the most popular from the brand, and after hearing consumer requests, the team made the requests a reality.
Kylie Jenner gets peachy as she visits Georgia for Sprinter's Peach 4-Pack launch
When it comes to marketing and promoting her products, Kylie is an expert. She knows her fanbase and what sells, and she uses these key points in her future endeavors. The same strategy can be applied to Sprinter, as Kylie is very hands-on with her business.
For her in-store and fan experience, Kylie wore a cropped white baby tee with the text, "There's a new peach in town" from the Sprinter fashion line. The word "peach" was replaced with a peach graphic. She paired the top with leather pants and accessorized with pointed-toe boots.
Aside from her Tower Beer, Wine & Spirits and Total Wine & More in-store stops, Kylie additionally celebrated her launch with a concert attendance for country performer, Ella Langley in Athens.
See some of the photos from Kylie's store stops!
Standing tall
Kylieshows a peek of her toned abs as she stands in front of Sprinter Peach towers.
Peach is the new reach
The mother of two proudly holds a Peach 4-Pack as she stands before the camera.
Meet and Greet
A shopper and Kylie pose together for a photo.
Signing away
Along with her appearance, fans could also get their hands on autographed boxes from Kylie.
Following her day trip in Georgia, Kylie ventured off to Berlin, Germany, on February 14th to support her boyfriend, Timothée Chalamet, at the Berlin Film Festival for a screening of A Complete Unknown. While she skipped the Red Carpet, Kylie glammed up in a sparkling black dress with a low back and figure-hugging shape. Timothée dressed in an all-pink hoodie and matching sweatpants for a more casual look.
Timothée Chalamet and Kylie Jenner at the Berlin Film Festival pic.twitter.com/1USZsIU499
— Variety (@Variety) February 14, 2025
Late Friday night, Kylie was still in her gown when she arrived at the airport security checkpoints in Berlin. She noted in her Instagram Stories that she "didn't have the time to change."