The illustrious era of the renowned mobile game "Kim Kardashian: Hollywood," is drawing to a close, signaling the end of a virtual journey to stardom for millions of players. Launched almost ten years ago in June 2014, the game experienced phenomenal success, accumulating substantial revenue during its remarkable tenure.
In this captivating free-to-play experience, players aspired to climb from the modest "E-list" to the glamorous A-list, shaping their narrative with runway fashion, fame, and virtual encounters with celebrities. The game seamlessly integrated Kardashian's family members, including Khloé Kardashian, Kourtney Kardashian, and Kris Jenner, inviting players to explore exclusive destinations like clubs, boutiques, and opulent homes in cities such as L.A., Tokyo, and Paris.
Expressing deep gratitude, Kim Kardashian conveyed her appreciation to the dedicated fanbase, stating,
""I'm sincerely grateful to everyone who has loved and played 'Kim Kardashian: Hollywood' over the past 10 years." "- Kim Kardashian
She acknowledged the game's impact on her life while recognizing the need to channel her energy into new passions. Kardashian extended heartfelt thanks to the Glu team and the unsung heroes behind the scenes, crucial to the game's resounding success.
Over its initial two years, the game reportedly amassed an impressive $157 million in sales. While Glu Mobile, the game's developer, didn't disclose the lifetime revenue, the sustained triumph of "Kim Kardashian: Hollywood" was evident. In the full-year financial results of 2020, Glu attributed a resurgence in earnings to the enduring popularity of the game. The in-app purchase feature allowed users to acquire virtual currency for clothing, shoes, accessories, and progression boosts.
In a recent announcement on its user forums, Glu disclosed a pivotal change for "Kim Kardashian: Hollywood." The game would cease to support in-app purchases and was consequently removed from both the Apple App Store and Google Play Store. However, existing players can relish the game and utilize accrued virtual currency until April 8, 2024, following which the game will no longer be operational.
Glu Mobile, established in 2001, underwent a transformative phase in 2021 with its acquisition by Electronic Arts for $2.1 billion. As the curtain descends on "Kim Kardashian: Hollywood," fans are left with cherished memories of a game that played a central role in shaping the mobile gaming landscape for nearly a decade.