The world right now, let's face it, is a bitter mess that none of us asked for. Yet, thanks to the existence of the Labubu, the world got a little better. But what exactly is a Labubu with its vinyl face and rabbit ears, and why is it so popular at the moment? Usually, fads and trends come and go, but this little soft creature is here to stay, so we might as well get used to it.
As we were saying, Labubus are defined as The Monsters, and they have a fascinating lore to them. Hong Kong artist Kasing Lung first designed the whimsical and adorable characters that can be clipped onto your bag or literally anything in 2015. His concept derived from Nordic folklore of mysterious forest creatures that only ascend at night, and his unique twist on the Labubu, with their varied colors and toothy grins, is the most recognizable version that people gravitate to.
It wasn't until 2024 that notable celebrities such as Rihanna, Blackpink, and others brought the Labubus into the light as accessories and decor. Soon enough, people took hold and brought their own to admire.
If you ask me, the creature reminds me of the monsters from the Maurice Sendak classic, Where The Wild Things Are. The monsters in the book are intimidating and nearly horrifying, but are actually harmless and helpful. The Labubu carries that same aesthetic and emotion.
The Labubus are sold at Pop Mart, a Chinese-based retailer with US locations, that caters to toys and novelties in the blind box format. It's with a thrilling surprise to see what little monster one will get.
Pop Mart defines the Labubus as "a small monster with high, pointed ears and serrated teeth. Despite a mischievous look, LABUBU is kind-hearted and always wants to help, but often accidentally achieves the opposite."
Prices range from $27 to $300 for a Labubu piece at Pop Mart and come in various styles, including a sweet Coca-Cola edition that I would like to acquire. However, due to the astronomical popularity of the dolls, eBay has sellers with even higher price points.
And like any hot thing, dupes are going to be made, so be aware. Called the "Lafufu" (I kid you not), the knockoffs are sold on sites like AliExpress, Temu, and Alibaba. While similar in appearance, there are noticeable differences, such as the face, feet, and fur. YouTuber NerdeCrafter did a thorough video explaining the "cursory" nature of the Lafufu.
The Kardashians and Jenners love the Labubu
When something goes viral, it's usually a celebrity or an influencer that makes it happen, and the Labubu is no different. In fact, that's how others took notice of them, as they saw the Creature dangle from a celeb's bag. As such, people flocked online or to their local Pop Mart to join the craze.
Kim Kardashian has a small collection of dolls in pastel colors and was seen carrying a few of them strapped to her bags. Kylie's daughter, Stormi, and Khloé's kids True and Tatum are also big Labubu fans. And, as with total Kardashian power, the sisters and the kids only fueled the Labubus' cult status.
@KimKardashian has a colorful little #labubu collection! pic.twitter.com/3n6dYiKaFt
— Kardashian Dish (@KardashiansOnFS) July 31, 2025
2025 might not be our best year (depending on your perspective), but at least it's a little brighter with the Labubus and their roar into the mainstream.