Something sweet has arrived at Crumbl Cookies this week. The US-based dessert company has partnered with the Kardashians and Jenners to create six inspired cookies inspired by their fashion. If you ever literally want to taste fashion, now is your chance.
The family has collaborated with other brands in the past, such as Sears and Sketchers, but cookies? Yes, they did that. From April 7 to April 12, Crumbl shoppers can sample a one-of-a-kind dessert based on their favorite family member.
I have to say that while I'm not the biggest fan of cake and cookies due to their high sugar and fat content and being unable to stand anything that's overly sweet, I give the company and the Kardashians credit for expanding their brands. Food always wins in the marketing landscape, especially when it's desserts.
See the Kardashians and Jenners menu at Crumbl Cookies
Each sweet treat pays tribute to a family member and is based on their Red Carpet gowns. For Kim, her cookie is the Snickerdoodle Crumb Cake Cookie-a decadent that is described as "a soft snickerdoodle cookie smothered in melted white [chocolate] chips, topped with a cinnamon streusel crunch, and drizzled with velvety white chips."
Kourtney has a slightly "healthier" option for her dessert. She went with a gluten-friendly and refined sugar-free chocolate cake topped with raspberries. It has the presentation of a tiny birthday cake and Kourtney's Goth-Glam vibe baked in.
For brownie lovers, Khloé's is called the Cookies and Cream Skillet Cookie. It has "scoops" of vanilla ice cream and dripped with a chocolate drizzle. As one who prepared skillet brownies for parties, the Cookies and Cream Skillet Cookie is on point, but I'm wondering if mini skillets were involved in the product's creation.
The youngest sisters- Kendall and Kylie- had a more youthful look regarding their desserts as they're made with cookie dough frosting and a burst of colorful sprinkles.
Matriarch Kris has the classic yellow cake that's sandwiched with fudge and topped with chocolate curled shavings.
To celebrate the launch, Crumbl Cookies uploaded an Instagram Reel, which showcases the cakes and cookies in a beige box and ready for purchase. According to the lengthy caption, mini versions of the treats are available for those who prefer a smaller choice.
As a dessert, don't expect these to be light on the calories, as each one is dense with them. Kendall's has the most, with 1,000, and Kim's has the lowest count, at 780. However, indulging occasionally is fine, and cookies seem to be the go-to overall pick.
Shoppers can step inside any Crumbl Bakery across the US or online to order the Kardashian-Jenner treats, priced at $24.99 for a six-pack or $5.99 for a single. Kris and Kourtney's have a slightly higher price at $6.48 and $7.48 respectively.
Per a press release by Crumbl Cookies and obtained by Kardashian Dish, Co-founder Sawyer Hemsley revealed what is was like working with one of the world's most famous families.
"We’ve never had an entire menu takeover before, and who better to do that than the legendary ladies of the Kardashian Jenner Family? Iconic family meets iconic desserts—it just makes sense."