The mogul has officially launched the "Ultimate Butt," featuring padded shapewear designed to give that “bigger, rounder, perkier” silhouette—no squats required. From padded shorts to booty-lifting leggings and sculpting bodysuits, SKIMS is making sure everyone can serve that hourglass fantasy with ease. The collection drops on February 13th, just in time for a Valentine’s Day glow-up.
No BBL? No Problem!
We’ve seen the evolution of the Kardashian-curated silhouette over the years—tiny waist, snatched everything, and, of course, a backside that could stop traffic. While some have opted for a little help from the surgeon’s table (no judgment!), SKIMS is offering a non-invasive way to get those Instagram-worthy proportions. Think of it as a push-up bra for your booty, giving that lifted, full effect without the commitment.
Let’s be real—who doesn’t love a little extra boost? Whether you want to fill out that bodycon dress, add some drama to your everyday leggings, or just feel extra confident in your jeans, this collection is here to deliver. And knowing Kim, the pieces are designed to be seamless, comfy, and undetectable under clothes, because let’s face it—nobody wants a lumpy illusion.
The Internet is Already Eating It Up
As expected, the launch has social media in a frenzy. Fans are gagging over the idea of instant curves, while critics are side-eyeing the concept, claiming that it’s just another way to sell “unrealistic body standards.” But let’s be honest—this is Kim Kardashian’s world, and we’re all just living in it. If there’s anyone who knows how to market a dream body, it’s her.
Between her successes, the viral nipples bra, and now the butt-boosting shapewear, Kim has proven time and time again that she understands what sells. And if that means giving people an easy way to enhance their assets, why not?
Will It Live Up to the Hype?
SKIMS has a reputation for quality, so expectations are high. If these pieces deliver on the promise of a natural, gravity-defying booty, they could easily become a wardrobe staple. But the real test? Whether they stay put all day. No one wants to be caught with a shifting booty pad situation mid-brunch—that’s not the SKIMS aesthetic.
Regardless, one thing is clear: Kim Kardashian knows how to keep us talking. Love it or hate it, SKIMS continues to push the boundaries of shapewear, and this latest launch proves that the curvy era is far from over. So if you’re ready to up your assets, get your wallets ready—the Ultimate Butt Enhancing Collection is about to take over.
Will you be trying it out, or are you sticking to squats?