Kim Kardashian is about spreading the love on Valentine's Day, and she's doing it with her newest collection. Honoring the campaign is BLACKPINK's Rosé, as she captures the sweetness and auratic feeling of the holiday.
Beginning January 23rd at noon EST, the entire Valentine's Day Shop will be open for business. In the limited-time drop, shoppers can grab pajamas, underwear, clothing, and accessories adorned with feminine details, cut-outs, and sweet patterns themed for the most romantic day of the year.
Right now, the SKIMS site is giving a preview of the shop, and potential buyers can sign up for early access for a chance to get one of the new items. New drops notoriously sell out quickly, and there's no doubt that the 2025 Valentine's Day collection will too. The same occurred to the North Face and Dolce and Gabbana collaborations when they were released, and in record time.
The latest V-Day prints include candy conservation hearts in pastel colors and lip smooches, with the classic cherries returning. Lacey corsets and silky pieces are perfect for a more sultry flair, while these white kitten slippers are the cat's meow. The tiny pink bows are adorable!
SKIMS and Kim Kardashian recruits BLACKPINK's Rosé for their Valentine's Day campaign
Every SKIMS campaign has to have a celebrity endorser to kickstart a successful launch. The company brought in the K-POP BLACKPINK member Rosé (real name Roseanne Park) for the Valentine's Day Collection to showcase some clothing pieces.
Kim and SKIMS uploaded Instagram carousels on January 21, featuring the singer modeling for the brand. In the photos, Rosé wears the cami and shorts set in cherry blossom, the slip dress in the candy heart print, and the mini heart cut-out dress in baby pink. Rosé wears the light blue zip-hoodie and matching pants in the candy heart print for a sportier, on-the-go vibe.
To complete each and every look, Rosé's blonde locks are styled in soft curls, adjacent to the 1950s and she wears heeled slippers.
"This Valentine's Day, everybody's wearing SKIMS," the popstar muses in the carousel's campaign clip.
Carin Backoff captured the entire campaign, who previously worked with Kim for her 2024 SKKN Holiday Collection drop, and photographed Kylie Jenner's November Elle photoshoot.
According to a press release in which Kardashian Dish obtained, Rosé shared her good fortune regarding her partnership with SKIMS.
"Valentine's Day has always held a special place in my heart. Maybe it’s also because it’s only a few days after my birthday [on February 11th]. It feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did."
Kim, for her part, complimented the young woman in the same press release, stating that Rosé was the essence of Valentine's Day.
"Her elegance and energy are unmatched; she's the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and Rosé captured that beautifully."