Big and innovative news involving SKKN By Kim Kardashian has surfaced. On March 21st, the beauty and skincare line launched by the reality star and is sustainably sourced will be now under Kim's fashion company, SKIMS.
WWD was the first to report the transition of the beauty company, stating that Coty Inc.- the company that also partially owns Kylie Cosmetics, has sold its 20% SKKN by Kim stake to SKIMS, and Kim's 80% SKKN ownership will also be applied to the shapewear company. Coty Inc. plans to utilize the money from the sale to expand its portfolio and rebuild, focusing on Kylie Cosmetics.
SKKN By Kim was rebranded from Kim Kardashian West Beauty or KKW Beauty, which shut down in 2021. The line featured cosmetics such as palettes and lip colors in bolder, more vibrant hues than the neutral tones SKKN is known for. KKW Beauty additionally released fragrances to expand its product line.
In a press release from WWD, Kim shared the exciting new details regarding the SKIMS acquisition of SKKN By Kim.
"My mission has always been to create products that resonate deeply - whether it's shapewear and lingerie that empowers or make-up and skincare that transforms. Uniting everything under the Skims brand streamlines that vision."
SKKN additionally uploaded a statement about it newest business chapter on its official Instagram on March 21st.
In the statement, it reads as the following:
"We're excited to announce SKIMS has acquired your favorite SKKN essentials for a limited time as we prepare to relaunch under the SKIMS brand. For SKKN order questions, contact customer service at skknbykim.com. Follow @SKIMS for updates while we work to create something new."
SKIMS plans to drop cosmetics, fragrances, and skin care products under its brand in 2026. As of right now, you can still purchase your favorite SKKN products, including the 9-piece collection, at a reduced price.
The future of SKKN By Kim Kardashian
As the rebranding takes place, It has yet to be revealed what Kim and SKKN under the SKIMS umbrella will look like. SKIMS prides itself on shapewear and comfortable everyday clothing, with special occasion drops and holiday collections.
All we know is that Kim has significant plans to combine these two powerhouse companies into one and accelerate profit margins and a strong consumer base. Like the founder, we can't wait to see what items will be dropped and whether they will be as popular as its past formulas. Or could they be transformed entirely into something new? After all, SKIMS is shapewear, so it wouldn't be surprising if the company invented sport-proof cosmetics.