Kourtney Kardashian, Travis Barker, her friends, and anyone else who wants to unwind after rocking out at the 2025 Coachella Festival can do so at Camp Poosh. Named after her lifestyle and wellness blog, Poosh, the camp offers a 1980s camp-like vibe, just like the ones from our childhood. The weekend event will offer an array of fun, hands-on activities and wellness spots for recuperation.
Camp Poosh will have its third year at the festival hosted in Coachella Valley at the property rental, Avant Stay’s Buena Vista, starting on April 10th and lasting until the 14th, the festival's first weekend. That's four days of epic camp adventures and connecting with fellow campers. Among the partners will be the sneaker company Vans, Kylie Jenner's Sprinter Vodka Soda, Loft, Conair, Lemme (naturally), and many more.
And let's not forget the camp snacks and treats as they are a mood. Kourtney and her family's longtime chef, Chef K (Khristianne Uy), will be whipping up all the delicacies for Camp Poosh, ranging from vegan to regular options that will suit everyone's hungry palette.
But there will be no Gatorade at Camp Poosh.
The 2024 version of Camp Poosh was a huge success and Kourtney's hoping that 2025 will be even better.
What Kourtney Kardashian said about Camp Poosh 2025
Days ahead of Camp Poosh 2025, Kourtney provided additional details about the event with the Women's Wear Daily (WWD) publication. She emphasized the importance of combining wellness with fun and how Poosh has evolved since the blog's initial launch in 2019.
"With Poosh, my goal has always been to make wellness feel less overwhelming and more inspiring," the Poosh founder revealed to the outlet. "It’s not about extremes. It’s about balance, feeling good, and having fun while taking care of yourself. Camp Poosh brings this to life in a really special way."
Kourtney then included to WWD on how a major event like Coachella can help a brand flourish and become something greater. Camp Poosh seemed to anchor on the music festival's large following when it first launched in 2023, but it has since taken on new life forms.
"While events in the desert have always been a fun way to share your brand and activate around Coachella, Camp Poosh has really grown into something so much more; it’s a weekend where we provide a space to celebrate, connect and recharge with a focus on easy ways to still prioritize wellness and self-care during the [Coachella] festival."
This year's talent lineup at Coachella includes legendary artists Green Day, Lady Gaga, Missy Elliot, The Go-Gos, and The Misfits. A surprise guest, Gabba Gabba!, will be making their Coachella debut this year. How a children's band got on the roster, I've no idea, but it could be due to the nostalgia value.
To see Camp Pooshes of the past, check out Poosh.com for their exclusive highlights